Sony

Sony has been at the forefront of professional imaging and broadcast technology since 1946, building the cameras, sensors, and audio systems trusted by photographers, filmmakers, and broadcasters worldwide, and today its Alpha mirrorless system, Cinema Line, and XDCAM broadcast camcorder range collectively cover more professional use cases than almost any other manufacturer in the industry. Systec International stocks the full Sony lineup in the UAE, spanning the Alpha a7 and a7R series for photographers and hybrid shooters, the Cinema Line FX2, FX3, FX3A, FX6, and FX30 for narrative and commercial production, the XDCAM PXW and HXR series broadcast camcorders for news and corporate video, Sony FE E-mount lenses, and the ECM wireless and lavalier microphone range, giving photographers, cinematographers, and broadcast teams across the region a single locally available source for one of the world's most trusted imaging brands.